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October is National Breast Cacncer Awareness Month. From local businesses to sports stadiums, from educational institutions to charitable fundraisers and so on, pink is streamed everywhere. However, for a lot of us, pink is not just a color, but today is a symbol of a much grander picture.

What exactly does this mean? For anyone who has been touched by breast cancer they know that pink represents awareness. By now we're all aware of this horrid disease, although many are still unware of some startling statistics regardging diagnosis, hereditary influence, treatment options and much more. Scroll down the page to get educated on the information you may not know about.

Pink Mondays is a social media movement that takes aim at spreading awareness not only in October, but throughout the year. We ask our supporters to wear pink each and every Monday. This idea came about after asking ourselfs how we can elevate awareness to a new level. With the power of social media, it was a no brainer! Our goal is to spark a #PinkMondays trend!

Our Story: Alesa Ginsberg

Our Mother. Our Best Friend. Our Rock.

In late 2000, at the young ages of 20 and 17, we found out that our mother had been diagnosed with breast cancer. Throughout the years she taught us many things and instilled great wisdom such as:

Always Tell The Truth

She disliked lying more than anything. "The truth always comes out, so why not just be honest and up front" she taught. We learned that the truth sometimes hurts, but lying hurts even more. Honestly builds trust. Advice like that certainly helped shape our outlook on life, both personally and professionally.

Blood Is Thicker Than Water

She was your best friend, always offering an ear to listen or a shoulder to cry on, unless you wronged her family. Her greatest wish was for her two sons to be best friends no matter what obstacle or challenge life threw at them which might test that. If you can't rely on family, who can you rely on? Be there for eachother. Always.

Everything Happens For A Reason

She maintained a positive attitude! During bad times it's important to keep your head up and press forward. Through all things comes a pearl of wisdom. She knew, deep down inside, that things happened for a reason and that one day we would understand that as well.

Our mom, who taught us so much, lost her battle with Stage IV Breast Cacner in 2003 at the age of 49. Every fiber of her life was embedded in family. She made many sacrifices to ensure her boys could participate in and enjoy many things life has to offer and she was successful in doing so.


we're in this together!

Showing off your support for Pink Mondays is as easy as printing out these amazing templating, snapping a picture, throwing it up on social media, and hashtag is with #PinkMondays! Pink Mondays strives on bringing awareness to Breast Cancer with these print outs. They are in a PDF format which makes it easier to print. Just one thing, don't forget to print them in landscape mode!


1 in 8 woman will be diagnosed with breast cancer in their lifetime.

estimated new cases, yearly.

new cases of breast cancer expected in U.S.

when breast cancer is detected early!!

Risk Factors

The information provided is from research we have done.
We are in no way doctors or are we saying Breast Cancer will happen to you. Please take the time to learn about the risks and if you have any questions, we advise you to contact your family doctor.

Research has found that your age is the biggest factor to determine if you may get Breast Cancer. The older you are, your risk of developing Breast Cancer increases drastically.

  Age 30: 0.44 percent (1 in 227)

  Age 40: 1.47 percent (1 in 68)

  Age 50: 2.38 percent (1 in 42)

  Age 60: 3.56 percent (1 in 28)

  Age 70: 3.82 percent (1 in 26)

These are estimates, however, the number can increase or decrease depending on other factors below. really opened our eyes to this. If your mother/sister/daughter has been diagnosed with breast caner your risk has doubled. If you have two people in your family (mother and sister / sister anddaughter [etc]), your risk is now five (5) times higher than average! If you have an entire family with breast cancer, there has been studies linking an abnormal gene such as the BRCA1 or BRCA2 gene. In some cases, an abnormal CHEK2 gene may play a role in developing breast cancer.

Please underestand that you can do a lot to prevent being diagnosed if you find yourself in this situation. You can exercise, limiting alcohol, eating healthy foods and never smoke!

If you want to take some extra steps, suggests more screenings; a monthly exam you do yourself, a yearly exam done by your doctor, and/or a mammogram every year after the age of 40.
You have already been through this once. You faught like hell and now you are wondering if you need to fight again. The risk of you being diagnosed with breast cancer again rised by 3 to 4 times. It is possible you may get breast cancer again in the same breast, or it may go to the other.

If you want to take some extra steps, suggests more screenings; a monthly exam you do yourself, a yearly exam done by your doctor, and/or a mammogram every year after the age of 40 and finally an MRI scan every year. Another option is to get the breast(s) removed.
With everything in life, we find ourselves being exposed to chemicals. There are chemicals in the cosmetics you wear that has been linked to breast cancer.

Lets understand this more; certain chemicals in cosmetics are considered hormone distuptors. Hormone disruptors can affect how estrogen and other hormones act in the body. Because estrogen can make hormone-receptor-positive breast cancer develop and grow, you might want to limit your exposure to these chemicals that act like estrogen. There are two chemicals that are being studied that link to breast cancer; parabens and phthalates. Parabens can be found in makeup, hair care products, and shaving gels/creams. Phthalates can be found in nail polish and hair spray.

You should visit the Environmental Working Group's website to learn more. goes through a ton of other chemicals in food, water, sunscreen and lawn and garden. We recommend you read everything closelyand ask your family doctor if you have any concerns!!
You smoke? OK, that's ok, or is it? Smoking can cause a lot of things, however, your risk of being diagnosed with breast cancer increases expecially in younger premenopausal woman. Second hand smoke has also shown results in causing breast cancer.

Smoking can also cause complications from breast cancer such as: damage to the lungs from radiation therapy, difficulty healing after surgery and breast reconstruction and higher risk of blood clots when taking hormonal therapy medicines.

There are steps you can take! The American Lung Association offers a free online smoking cessation program and the American Cancer Society also has a program. You can also call the American Cancer Society at 1-800-ACS-2345 to get support and free advice on how to stop smoking from trained counselors.

There is nothing wrong with having a drink here or there. Research has shown that alcoholic drinks (wine, beer, and liquor) will increase your risk of hormone-receptor-positive breast cancer. Compared to woman who do not drink, woman who have three (3) drinks a week have a 15% higher risk of being diagnosed with breast cancer.

Quit Drinking? Hard to do, we know. Simliar to smoking, there are ways to go about it. The best thing to do is quit, but drinking is social for most of us. Try cutting back on the number of drinks per week, or try a mocktail! A mocktail is the same as a cocktail but without the alcohol - like a bloody mary without the vodka! Thanks to for these amazing choices!
Those who exercise for four to seven (4-7) hours a week lower their risk of developing breast cancer. Exercise controls blood sugar and limits blood levels of insulin growth factor which is a hormone that can affest how breast cells grow and behave. Fat cells make estrogen and having extra fat cells will make (you guessed it) extra estrogen. Again, when breast cells are exposed to extra estrogen over time your risk of developing breast cancer increases! Plan and simple, being healther is way better for you.

Loosing weight is so much harder than gaining it. Now-a-days there are products that can help you. If you own a computer, smartphone/tablet (Android or iPhone) you can purchase a FitBit. With no monthly charge, you can count your steps, miles, water intake, and even see your sleep pattern. Technology is great though, you can link it up with MyFitnessPal and now you can count your calorie intake and even see how your steps/activity affect your calories burned.

It is always important to talk to your doctor before you start something new like this, but, we think it's a great alternative, and best of all, the FitBit is a great motivator.
White women are slightly more likely to develop breast cancer than African American, Hispanic, and Asian women. But African American women are more likely to develop more aggressive, more advanced-stage breast cancer that is diagnosed at a young age.

You can't change your ethnicity, but you can do other things! Try getting better access to early detection tools such as more mammograms. You can also take a lot of the information above and use it to your benefit. Adjust your lifestyle, eat right, exercise, don't smoke and limit alcohol intake!


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